Free Guide
How to Get Featured on Major News Sites
A practical guide for startups and B2B companies who want real media coverage—not just press release distribution—on outlets that actually move the needle.
Why major placements matter
Being quoted or featured on Yahoo Finance, AP News, Business Insider, or MarketWatch does more than feed your ego. It gives you third-party credibility that speeds up sales, supports SEO, and helps with fundraising and partnerships. This guide walks you through how to earn those placements.
1. Newsworthy angles, not product pitches
Major outlets cover stories that matter to their audience: trends, data, contrarian takes, and timely hooks. Your product launch is only newsworthy if it ties to a bigger narrative—market shift, hiring surge, regulatory change, or a clear “first” or “only.” Lead with the story, not the product.
2. Research who actually covers your space
Find journalists and beat reporters at target outlets who already write about your industry. Follow them, read their work, and engage thoughtfully. When you pitch, reference their recent articles and explain why your angle fits—don’t blast a generic press release.
3. Make their job easy
Provide a clear headline suggestion, 2–3 bullet points, a quote from a named executive, and a link to more info or data. Attach high-res images and offer to jump on a call. The easier you make it to turn your pitch into a story, the more likely it gets picked up.
4. Timing and persistence
Tie pitches to calendar events, earnings seasons, or industry conferences when relevant. Follow up once or twice if you don’t hear back—politely and with added value (e.g., new data or a different angle). Building a relationship over time often leads to the first big hit.
5. When to get help
Doing this in-house works if you have time and a clear story. Many teams don’t. A focused media placement service can handle outreach, angle development, and follow-up so you get featured on the right sites without the guesswork.
Want it done for you?
FeaturedOn gets startups and B2B companies placed on Yahoo Finance, AP News, MarketWatch, and 450+ major outlets. We handle the angles, outreach, and follow-up so you get the credibility without the grind.
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